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Dr Ehsan Latif, vice-president for grant management and development at the Foundation for a Smoke-Free World, recently spoke to Asia Times about his work, and excerpts of that interview appear below. [...] In public health, we have a tendency to treat all smokers alike. Every smoker is an individual with their own needs and preferences. Every smoker that I have come across in both my professional and personal life has tried to quit, but as we all know, it’s not easy.

There are many studies on why some smokers fail to quit the habit while others are successful. [...]