A quarter century ago, a man named Steve Parrish was the ugly voice of the tobacco industry. The tobacco wars were raging: States were suing the cigarette companies, whistle-blowers were leaking damning documents to the media and David Kessler, the commissioner of the Food and Drug Administration, was trying to regulate tobacco products. Parrish was a senior executive at Altria at the time, and his job was to strike back. He would go on television and hurl insults at Kessler. He would insist that cigarettes weren’t addictive. He would denounce the mounting lawsuits in strident language.