Philip Morris International [...] drew up plans for a £1bn tobacco transition fund in the UK to be spent by local authorities and Public Health England on persuading smokers to give up cigarettes in favour of alternatives such as its “heat not burn” smokeless tobacco product, IQOS, leaked documents reveal. PMI wants to be seen as part of the solution to smoking, which kills half of all people who take it up, even though the company continues to make and market cigarettes around the world. Deborah Arnott, chief executive of Action on Smoking and Health (Ash), said this approach was “breathtakingly hypocritical”.