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As menthol cigarettes face a European Union ban, Big Tobacco is finding creative ways to keep giving smokers their minty fix.

 
 

In January, Imperial Brands Plc started selling cardboard strips that can be inserted into a cigarette pack or pouch of rolling tobacco to impart a peppermint aroma. Rival Japan Tobacco Inc. has introduced cigarillos—small cigars that are exempt from the ban—with capsules that release menthol at the push of a button.