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Fear is appealing, infectious and proven to motivate people to change the way they think and act. It’s no wonder then that the public health profession employs fear as a textbook tactic in its effort to persuade the public to modify behavior. To be effective, fear appeals must operate at the population level, thus national panics over the so-called youth vaping epidemic and vaping-related lung illnesses are born.

In this edition of RegWatch we are joined by Dr. Raymond Niaura, [...] to discuss new research he co-authored that shows fears of a youth vaping epidemic may be overblown.