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Promotional vaping Instagram posts outnumber anti-vaping content 10,000 to 1, according to a new study published in Frontiers in Communication. [...] “U.S. public health officials have been calling vaping among youth an epidemic and have been putting a lot of effort into trying to stop this epidemic by introducing #TheRealCost anti-vaping campaign,” says Julia Vassey of the University of California, Berkeley, in the United States. “But this stark imbalance in the volume of posts has caused the FDA message to be overwhelmed by marketing from the vaping brands.”