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A legislation coming into effect on March 1 is set to lower the excise tax on e-cigarette liquids that contain nicotine, meaning that prices are expected to drop at national tobacco shops. The tax will be lowered from the current HUF 55 per ml to HUF 20 per ml. 

BAT Pécsi Dohány Gyár Kft., a subsidiary of BAT, says that it welcomes the decision, as it does not only make higher-quality products more accessible but help fighting black market liquid sales. Currently, black market sales account for an outstandingly high 80-85% of all e-cigarette liquid sales in Hungary, according to estimates by BAT.