For the first time in history, smoke-free alternatives to cigarettes are available that can make a profound difference for people who smoke.
Of course, the best choice for these individuals is to quit tobacco and nicotine altogether. And for those who have never smoked, especially youth, the best option is never to start using any tobacco or nicotine product.
However, thanks to rapid advances in science and technology, better alternatives now exist for those adults who would otherwise continue to smoke: Smoke-free products, including e-cigarettes and heated tobacco products, can be a much better choice than cigarettes. [...]