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“PECIA and our 250 members do not claim e-cigarettes are smoking-cessation devices. We mandate our members to be responsible entrepreneurs by observing ethical business practices and ensuring the proper use of e-cigarettes as a lifestyle choice among adults looking for a less-harmful alternative to conventional cigarettes,” said the association’s president Joey Dulay in a letter. Last month, Philippines President Rodrigo Duterte, announced a ban on the use and import of e-cigarettes, saying that anyone caught using the products will be arrested.