Deja vu in the new year, already. What a healthy beginning to 2020.

“We will protect the industry,” President Donald Trump said during remarks to reporters at a New Year’s Eve gala.

The Wall Street Journal alleged that the Food and Drug Administration (FDA) will move to ban most flavored vapor products across the U.S. market. This was confirmed.

The partial ban is now active and a reality. The FDA also remains adamant that this isn’t a “ban” because products can return to the market through the existing PMTA processes. Still, it’s a ban in one form or another.