0
0
0
s2smodern

The nicotine formula used by controversial e-cigarette maker Juul Labs Inc is nearly identical to the flavor and addictive profile of Altria Group Inc’s highly successful Marlboro cigarette brand, new research suggests.

The formulation of Juul’s nicotine aerosol was designed to make it far easier for users to inhale larger quantities of nicotine without gagging, gasping or coughing - or even noticing.

“It becomes obvious why novice users, people who’ve never smoked before, find it easy to try Juul,” said David Peyton, [...] “And once you try it, you’re getting dosed with a high concentration of nicotine.”