Electric cigarettes or e-cigarettes aren’t devices designed to help people quit smoking as far as the Philippine E-Cigarette Industry Association (PECIA) is concerned. PECIA President Joey Dulay made this clarification in a letter sent to the Manila Bulletin over the weekend after a story ran last week in the daily insinuating that the group viewed e-cigarettes as “smoking-cessation devices.”

“PECIA and our 250 members do not claim e-cigarettes are smoking-cessation devices. We mandate our members to be responsible entrepreneurs by observing ethical business practices [...]