In Canada, the government of British Columbia is cracking down on vaping products. The plan is to reduce nicotine content, limit access to flavoured pods, mandate plain packaging with health warnings and raise the tax on vaping products to 20 per cent. The rationale is simple. E-cigarettes have exploded in popularity around the world in recent years, especially among teens. Between 2011 and 2018, the proportion of high school students in the United States that use e-cigarettes increased more than 10-fold to 20.8 per cent from 1.5 per cent.