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s2smodern

Juul has agreed to a settlement restricting its youth advertising practices, the first legally binding commitment related to marketing to children for the embattled e-cigarette company.

Under the new guidelines, Juul is prohibited from advertising on social media or media outlets with younger readers – specifically, if at least 15% of a publication’s audience is under 21. It cannot advertise within 1,000ft of schools or playgrounds and will be prohibited from using models under the age of 28 in its advertisements. [...]