In 2004, Stanford grad students Adam Bowen and James Monsees set out to reinvent the tobacco industry. In 2015 their company, Juul Labs Inc., began selling e-cigarettes and flavored nicotine pods that were twice as potent as many competing vape rigs. By the following winter, “Juuling” was a verb. The two men, former smokers, said their goal was to save millions of lives a year by helping smokers switch. “Fifty years from now, nobody’s going to be smoking cigarettes,” Bowen said in a promotional video. [...]