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With over 267 million tobacco users in India, the country needs a solution to its tobacco problem. Rushing into unilateral approaches to this multifaceted problem by banning e-cigarettes needs careful thought and reflection. By suggesting an outright ban on the less harmful alternative option, Electronic Nicotine Delivery Systems (ENDS), the Indian Council of Medical Research (ICMR) could be missing the point. Studies by credible International institutions show that e-cigarettes are less harmful than tobacco cigarettes. [...]