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The UK’s biggest vaping retailer has attacked Government cuts to smoking support services, and said it is investing to help address the issue.

VPZ said it is set to launch a new support service in its stores to help smokers turn from cigarettes for good, amid the reduction in available support.

Bosses at the retailer, which has 135 stores across the country, have criticised reductions in public health spending which they believe have made it “more difficult” for smokers to quit.