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The tobacco giant Philip Morris has denied it's promoting vaping and e-cigarettes to youth, after being told on TVNZ1's Q+A programme that high school students are vaping.

 

There's concern not only about the unknown long-term health effects, but also that promoting vaping will entice a new generation of young people into addiction.

New Zealand communications manager for Philip Morris International, Peata Melbourne, told Q+A less than one per cent of young people who are non-smokers are taking up e-cigarette products.