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South Australian smokers are being encouraged to not let the smoke in and quit smoking for good, with the launch of a new anti-smoking campaign today. Minister for Health and Wellbeing Stephen Wade said for the first time, the State Government has developed, created and produced the campaign advertisements here in South Australia. “Tobacco smoking remains the largest single risk-factor of preventable illness and disease in Australia and is the leading cause of all forms of cancer, cardiovascular and respiratory diseases,” Minister Wade said. “The first of two new ads will be airing from tomorrow, in a bid to encourage smokers to reflect on their smoking behaviours and take the first steps towards living a healthy, smoke-free life. “We know that anti-smoking campaigns have been effective in reducing daily smoking rates, so we are hopeful that by tailoring these campaigns for a South Australian audience, we see a significant decrease in the number of South Australian smokers.”