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New Zealand’s Ministry of Health and the Health Promotion Agency, have just launched a website that promotes vaping as a safer smoking alternative. Additionally later this year, the Kiwi government is expected to roll out another campaign targeted at promoting vaping as a way to stop smoking. “Māori women are the focus of this campaign due to their high smoking rate: 32.5 percent compared with the country’s total rate of 13.8 percent,” said Ms Salesa.