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China National Tobacco Company (CNTC) is the world’s largest manufacturer of cigarettes, accounting for a third of the total global output. The powerful state-owned tobacco monopoly, previously focused on the vast domestic market with 350 million smokers, has been nurturing growing global ambitions since the early 2000s. Faced by an increasingly saturated domestic market and the potential for stricter tobacco control regulation, CNTC adopted the central government’s “Go Global” strategy in 2003, to replace lost domestic revenue with exports. It has since expanded its global reach to 20 countries, operating through 34 off-shore facilities, which include sales offices, manufacture plants, and specialized procurement companies.