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Paul Blamire is a modern-day alchemist, a would-be Willy Wonka who conjures up flavours in the spare room of his modest Western Sydney pad.

The former racehorse trainer puts his gifts to profitable use making vape juice, the flavoured liquids used by electronic cigarette puffers, sometimes as a substitute for cigarettes. [...] For Mr Blamire, who switched to vaping to help kick his heavy smoking habit, his pastime has become a burgeoning business opportunity and a political cause.