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Educators and health experts say big tobacco companies are hooking a new generation of children on smoking by marketing candy-flavoured e-cigarette juices with glamourous social media imagery. They warn the promotion of e-cigarettes with cartoon-like characters and the use of social media influencers is "re-normalising" smoking to youth. Vape, Juul, juice, nova, hit, cloud — if you are a parent of a teenager, chances are you are already familiar with some of these words.