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Nicorette wants to make quitting smoking a little less awful. The brand is launching its first major new product in 10 years, a coated ice mint lozenge. The coating helps deliver a punch of minty flavor with a smoother texture than other nicotine lozenges that can sometimes be chalky. Scientists at GSK spent seven years developing, studying and submitting the new lozenge for FDA review. Masking the bitter taste of nicotine is a major concern for consumers, said John Sienkiewicz, alliance director of GSK Consumer Healthcare’s Nicorette and NicoDerm brands.