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The tobacco industry is one of the most toxic on the planet: many people die prematurely every year because of the effects of cigarette, cigar and pipe smoking and many more have reduced quality of life. For decades, the tobacco lobby spent billions of dollars around the world denying mounting medical evidence of the negative, often fatal, effects of smoking. [...] In South Africa, it is no different. In recent years, we have seen a battle by the local, supposedly legal, industry to mobilise public sentiment against the so-called pirate manufacturers.