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After two years of consideration, the FDA is finally allowing tobacco company Altria to begin selling IQOS, a product manufactured by its sister company Philip Morris International. But why is approving a new tobacco product made by one of the world's most hated companies a win for public health?

Because IQOS heats tobacco instead of burning it, the levels of harmful and potentially harmful chemicals in the aerosol are dramatically reduced compared with a regular cigarette. [...]