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s2smodern

Over the last nearly two years, we’ve spoken often about both the opportunity for e-cigarettes to be an off-ramp for currently addicted adult smokers to completely switch to a potentially less harmful form of nicotine delivery, as well as the tremendous concern for – and series of actions we’re taking to forcefully confront – the recent epidemic level rises of youth e-cigarette use that’s threatening the commitment we’ve made to reduce tobacco use among our nation’s children. [...]