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s2smodern

Public health officials’ goal should always be to build awareness of the risks associated with smoking and educate the public on the products that can help smokers quit. Yet the public health community has failed to build awareness of how switching to e-cigarettes can reduce the harm associated with smoking by as much as 95 percent, according to the Public Health England and multiple independent reviews.

This is a public health tragedy. Currently 38 million Americans are addicted to traditional combustible cigarettes, [...]