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More people die of lung cancer than any other cancer in Ireland. Yet people have less sympathy for those diagnosed with it – often at a late stage when survival rates are lower – because nine out of 10 cases are caused by smoking.

“Other cancers and diseases are not subjected to the same degree of judgment. Regardless of a person’s smoking history, everyone affected by a lung cancer diagnosis deserves the same care and compassion as other cancer diagnoses,” says Kevin O’Hagan of the Irish Cancer Society.