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SINGAPORE - At what looks like a colourful juice bar a lively presenter blends together a tasty looking fruity milkshake. But then, he adds some car fuel to the mix, and the drink no longer looks enticing.

The stark contrast in the scene is part of the Health Promotion Board's (HPB) newly launched campaign on the harmful effects of e-cigarettes. It attempts to bring across clearly the message of how seemingly appealing and flavourful vaporisers can hide dangerous chemicals.