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Japan Tobacco Inc (2914.T) on Thursday unveiled two “heat-not-burn” products, as it races against market leader Philip Morris International Inc (PM.N) for a larger share of the vaping space with conventional cigarettes steadily falling out of favor. Despite commanding 60 percent of the local cigarette market, Japan Tobacco has been caught on the wrong side of the rising popularity of heat-not-burn (HNB) alternatives and has lagged in the category in its own backyard versus the Marlboro maker.