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New research from Cornell University suggests graphic warning labels on cigarette ads have the same anti-smoking effect as similar warning labels on cigarette packs.

The labels - which contain images such as bleeding, cancerous gums and lips - also cancel out the effect of ads that prompt children to think of smoking as cool, rebellious and fun, according to the research.

"This study suggests the value of graphic warning labels extends beyond just getting people to have more negative feeling about smoking," said lead author Jeff Niederdeppe, [...]