0
0
0
s2smodern

Makers of e-cigarettes are employing an active marketing strategy, reaching out directly to consumers, industry officials said Monday.

KT&G, Philip Morris Korea and British American Tobacco Korea have all set up departments to exclusively promote sales of their e-cigarettes and are increasing the number of their street stores. Philip Morris was the first of the pack, opening a shop in June last year with the launch of its IQOS. [...]