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s2smodern

Tobacco Harm Reduction experts agree that the word ‘e-cigarette’ should be replaced with vape or vaporiser, in order to avoid that the product is associated with its deadly combustible counterpart. The NNA agrees, and whilst it suspects that replacing the word e-cigarette may take time, it urges us all to do so. “There’s no denying that the term e-cigarette leads many to an association with smoking, and this really is the issue here. We’re associating a far safer product with one that kills 7 million people a year,” said Charles Yates [...]