In 2016, the Centers for Disease Control and Prevention launched an anti-smoking mass media campaign that included ads featuring Rebecca, a real person who agreed to speak on camera about her use of tobacco and her struggles with depression.

About 32 percent of people with mental health conditions smoke compared to 23 percent of smokers without mental illness. The CDC’s 2016 Tips from Former Smokers or "Tips" campaign [...] was one of the first to deliberately feature someone who had a mental health condition and successfully quit smoking.