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Electronic cigarettes and novel tobacco products have emerged as alternatives to traditional smoking, which is responsible for nearly 700,000 deaths every year in the EU.

Advocates of the so-called “next generation products” insist they are much less harmful than smoking. They also refer to studies saying that these products can help smokers kick the habit completely.

A study published last week [...] found that smokers exposed to vapour product used by others are 20% more likely to try to quit smoking.