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In just over two years Thomas McRae watched his business expand from an online shop to three stores in Kowloon and on Hong Kong Island. He sells e-cigarettes, which have taken off in a big way in the city and worldwide in recent years.

The Hong Kong Vape Association, founded in 2015, now has about 100 members, covering around 50 shops, 20 wholesalers and 30 manufacturers of e-cigarette products.