Speaking at the E-Cigarette Summit at the Royal Society, today on 15th November, NNA Chair Sarah Jakes, will call for a new approach towards safer nicotine products. Jakes points out that misinformation about safer alternatives is detrimental to public health and that such misperceptions are being promoted by unreasonable bans and regulations.

“The public need to be able to trust that the information given to us by public health authorities is accurate and complete”, [...]