On November 13, JUUL Labs, the company behind America’s most popular vaping product, announced a stringent new online age-verification system.

The move comes under the pressure of a US Food and Drug Administration investigation into the company and raging controversy over Juul’s relationship with teenagers, which Filter has extensively covered. The FDA probe launched in April “to make sure JUUL, and any other e-cigarettes or tobacco products, aren’t getting into kids’ hands in the first place,” said FDA Commissioner Scott Gottlieb.