It is the Department of Complacency. For decades DH’s tobacco policy has missed opportunities, scored own goals and only made progress because its greatest errors have been overridden by reality. This is after all the department which repeatedly tried to ban vaping. If MEPs had listened to Jeremy Hunt’s plea then every e-cigarette on the market would have been banned…

Fortunately in 2013 the European Parliament ignored DH’s instincts and listened to the vapers flooding their inboxes with stories of lifelong smoking habits overcome by vaping.