Claims by the tobacco industry that heated tobacco products (HTPs) are safer than conventional cigarettes are not supported by the industry's own data and are likely to be misunderstood by consumers, according to research [...] The issue was assembled by Stanton A. Glantz, Ph.D., director of the UCSF Center for Tobacco Control Research and Education.

HTPs are aggressively promoted by the tobacco industry as less harmful than cigarettes because they heat tobacco rather than burn it to generate the aerosol that delivers nicotine to users' lungs.