Hard-hitting new TV adverts show the devastating effects of smoking.

Two ex-smokers are seen appealing to the public to quit the habit in a graphic new campaign supported by Cancer Research UK. [...] Smoking is responsible for 14.7 per cent of new cancer cases - 44,100 - and 27 per cent of all cancer deaths - 36,600 - in England every year. Professor Linda Bauld, Cancer Research UK's prevention expert, said: 'Campaigns like these play a key role in reminding smokers why it is important to quit sooner rather than later.