A new comparison site for e-cigarette users will give them an option to save almost half of what they currently pay for life and critical illness insurance. Most insurance companies treat vapers the same as smokers and a 40-year-old smoker who takes out £200,000 of life cover over 25 years, will pay around £38.09 a month. That compares to a non-smoker who pays £16.06 a month for the same level of cover. It follows a recent Public Health England report that found vaping was 95 per cent less harmful than smoking.