Smokeless tobacco remains a dependable product category, with popular brands like Copenhagen, Skoal and Grizzly, a plethora of price promotions, and a solid customer base made larger by Americans transitioning from cigarettes due, in part, to the greater social acceptability of smokeless. Despite the threat of continued regulation, smokeless remains a durable part of c-store tobacco sets. According to IRI, store sales of smokeless tobacco for the 52-week period ending July 15, 2018 rose to nearly $7.2 billion, an increase of 9.06%.