Since entering the Croatian market three years ago with the takeover of the TDR company, British American Tobacco (BAT) will have invested 45 million euro by the end of this year, BAT told a press conference during a presentation of glo, the apparatus for heating tobacco. Glo is a device that heats tobacco to generate a nicotine-containing aerosol with a tobacco taste. Because the tobacco is only heated and not burned, the resulting aerosol can potentially contain substantially lower levels of the toxicants found in the smoke produced when tobacco is burned.