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Smoking shisha is very popular, particularly among young people. And despite what many people believe, it is highly addictive. In fact, a drug commonly prescribed to help people quit smoking cigarettes doesn’t seem to work for shisha smokers, our latest study shows.

Given that shisha is often smoked with friends and family, its addiction may be more than just physical. This strong social element to the addiction may be the reason the smoking cessation drug [...] doesn’t have the same effect on daily shisha smokers.