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Professor John Britton, director of the UK Centre for Tobacco and Alcohol Studies: “The harsh truth is that smoking kills, and smokers who switch completely to electronic cigarettes are likely substantially to reduce the likelihood of premature death and disability”. Seeing more studies of vaping is great, we welcome research. But we need a balanced debate on the relative risk of e-cigarettes in comparison to combustible cigarettes, and once again, since bad news attracts more clicks and sells more papers, a very unhealthy bias has appeared in every major news item we have read. It is simply not reflective of the findings of the report.