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The Marlboro Man was one of the most iconic and impactful symbols of the past century. Tough, hardworking, self-sufficient and an advert for one of the biggest causes of death in the UK – cigarettes – he is both reviled and revered by all those who remember Phillip Morris International’s (PMI) advertising sensation.

Today, the reality about the Marlboro Man is certainly darker; at least four of the actors who played him have died of smoking-related diseases, [...]