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Ex-smokers may not be able to resist lighting up again in order to recover a sense of 'who they are'. New findings published today in the Journal of Substance Use suggest that smokers who have quit often relapse because they want to recapture a sense of lost social identity. As well as being physically addictive, smoking has a range of emotional, behavioral and social triggers. Lead researcher Dr Caitlin Notley said: "Although many people do manage to quit, relapse is very common.