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s2smodern

The legalization of recreational marijuana use in California has set off an advertising boom on billboards across the state. The gigantic ads try to persuade us — and our offspring — that we can easily get “chill vibes,” say “goodbye stress” or “get rid of pesky hangovers.” The proposed cure-all, of course, is marijuana. Since recreational marijuana became legal this year, advertising for the drug has gotten out ahead of regulations that could restrict where and how teens are exposed to such promotional displays.